10 September, 2009

Naldz Graphics: 3D Typoography

In my advanced animation classes, as everyone progresses towards the creation of their final demo reel, comes the subject of typography. No, we aren't graphic designers working with typographic layouts on a regular basis, nevertheless the subject is important. Its important because its directly related to marketing, and marketing is what you have to keep in mind when designing your portfolio, website and demo reel. As an animator, you may be called upon to create animated text via CG or After Effects and you definitely have to create animated text to spice up your demo reel.

Your animation demo reel will work fine without animated text, but since you are "the animator", you want to show that you can animate anything. Doing so, shows people that you pay attention to detail, the overall package, and it showcases another marketable skill that Art Directors might want to use.

Naldz Graphics is a site that showcases great examples of integrating CG text in design. When you look at these examples, pay attention to the camera angle, the diagonals create interesting compositions and if you are animator, take it a step further and ask yourself how these designs can be animated. One other benefit in creating text in CG is the ability to create materials, notice how the text in the example I've included has a shiny reflective plastic material. This ability also creates unique textures, gradients and values that unique only to CG.

So if you are a modeler, texturer or animator, use those CG skills to create interesting typographic compositions and spice up your portfolio. Have fun and fire it up!


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