Barack Obama : Ad in Video Game

Barack's appeal to younger voters like myself is apparent, and I definitely enjoy seeing the direction of some of his ads. This one in particular is a billboard seen in the game Burnout Paradise by EA that is unexpected and surprising. I just think its cool and creative that his ad/virtual billboard somehow made it into the background design. In a fast game, it might be best to place the ad on a long stretch of road where a player can see the ad, and not on a dangerous turn. Nice move EA and the Obama Campaign for trying something new, very smart.