04 April, 2011

Nike Flywire

Sometimes, if all you have is a good model, that may be all you need. You don't need fancy backgrounds and keep it simple. Instead, show us more of the product, explore different angles, go up, down, side to side, spin and rotate, and wow us with speed variety. Once in awhile, use the beat of the music to change the rhythm of the piece.

This piece goes further by showing us it was created (factory shots), and how it will inevitably be used (by badass atheletes).

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